On the bottom navigation, re-positioned Alexa as users complained of Alexa popping up unnecessarily while navigating or playing the song. Redesigned the home page: Rearranged the sections as per revised information architecture, moved Daily playlists, and Recommendations to the top order.Īs per the research findings, used tab pattern to categorize Songs, Podcasts, Stations, and Moods for easy and smooth accessibility of content. Therefore, redesigned it by keeping the required elements only.ĭesigned the experience and visuals for two new screens-Language preferences and Artist Preferences. Sign In Screen: The old screen was cluttered and ambiguous. Moreover, through surveys and contextual interviews, it's clear that users would like to have the podcast section in the app.Īll these findings helped me to elicit improvements and design opportunities to improve the experience of the users and the quality of the prime music service.Ī new user sets languages and artist preferences to create auto-generated playlists. Spotify has the podcast section that competitors didn't have the opportunity to design. I noticed Youtube has the established music community that competitors are missing. Also, once clicked, it doesn't inform users about the action. I observed that Prime music has the option to create liked songs playlist by clicking on the "+" symbol that is quite misleading. Prime music users can only set the equalizer settings through the Alexa device. However, it's not easily discoverable, thus making you believe it's not there (Out of sight, out of mind). Only Spotify has an app feature to set the equalizer.
None of the services has the feature to search a song through humming. I noticed Amazon Prime Music has low points on almost all the desired features in comparison to the competitors.
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